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One of the key factors driving the growth of streaming services is the rise of original content. Platforms like Netflix, Amazon Prime, and Hulu have invested heavily in producing exclusive shows and movies that can't be found elsewhere. This strategy has paid off, with many streaming originals receiving critical acclaim and attracting large audiences. For example, Netflix's hit series "Stranger Things" has become a cultural phenomenon, while Amazon Prime's "The Grand Tour" has attracted millions of viewers.