The story revolves around the lives of three characters: Chirag (Ayushmann Khurrana), a charming youth with dreams; Barfi (Kriti Sanon), an endearing young woman with intellectual disability; and Himesh (Rajkummar Rao), an educated but unemployed young man. The narrative weaves their lives together in the quaint town of Bareilly, exploring themes of love, friendship, and the complexities of human relationships.