The advent of television in the 1950s revolutionized the entertainment industry, with studios like , 20th Century Fox , and CBS Productions producing popular TV shows. Universal Studios brought audiences "Alfred Hitchcock Presents" (1955-1962) , while 20th Century Fox produced "The Simpsons" (1989-present) , the longest-running primetime scripted show in television history. CBS Productions created iconic series like "I Love Lucy" (1951-1957) , starring Lucille Ball and Desi Arnaz , which paved the way for future sitcoms.