Awareness campaigns, on the other hand, play a crucial role in amplifying survivor stories and reaching a broader audience. Effective campaigns use various media channels, social media platforms, and community events to disseminate information and promote engagement. The "Ice Bucket Challenge," which went viral in 2014, is a prime example of a successful awareness campaign. The campaign, which aimed to raise awareness and funds for amyotrophic lateral sclerosis (ALS), involved individuals pouring buckets of ice water over their heads and nominating others to do the same. The campaign's creative approach and social media savvy helped to engage millions of people worldwide, raising over $115 million for ALS research.