K-Pop, short for Korean Pop, has its roots in the 1990s. However, it wasn't until the 2010s that K-Pop started gaining international recognition. PSY, with his unique blend of K-Pop and hip-hop, played a significant role in this shift. His song "Gangnam Style," released in 2012, became a viral hit, topping charts in over 30 countries. This success paved the way for other K-Pop artists to break into the global market.