A neon marquee lights up: Desiflix. Below it, a carousel of posters — sari-swathed heroines with smoke and determinations in their eyes, scrappy rom-com couples caught mid-argument on a Mumbai local train, gritty rural dramas lit by turmeric sunsets, and late-night stand-up specials where the punchlines arrive with bhangra beats. The palette is saturated: turmeric golds, rani pinks, electric blues, and the emerald green of chai steam. This is streaming that smells faintly of roadside samosas and jasmine garlands.