But there’s another layer: the social psychology of file names. We name things to make sense of them. A cryptic label can be deliberate obfuscation or a shorthand that only makes sense to a small group. That privacy-by-obscurity can turn a file into something more intriguing — an invitation. For the finder, the mystery becomes the feature. You don’t just download; you become part of a narrative: who made this? Why this format? What was important enough to compress and keep?