Beyond commerce and critique, the phrase also captures how we narrate our cultural lives in fragments. We no longer title our days by events alone but by transactions and media coordinates: what we streamed, which episode we watched, whether the file completed. Our memories become playlists and filenames, neat nodes in personal archives. There is intimacy in that—small proofs of how we spent evenings and whom we spent them with—and melancholy too, a sense that the textures of lived experience are increasingly compressed into metadata.