Moreover, the inclusion of mature women in entertainment and cinema has economic benefits. According to a study by the Geena Davis Institute on Gender in Media, films with female leads over 40 tend to perform better at the box office than those with younger female leads. This finding underscores the value of catering to a demographic that has long been ignored or marginalized.
Moreover, the inclusion of mature women in entertainment and cinema has economic benefits. According to a study by the Geena Davis Institute on Gender in Media, films with female leads over 40 tend to perform better at the box office than those with younger female leads. This finding underscores the value of catering to a demographic that has long been ignored or marginalized.
