Igtools — Enquete

Questions a. List the immediate legal and reputational risks the marketing firm faces. (8 marks) b. Outline a step‑by‑step incident response and mitigation plan the firm should follow upon being notified of the lawsuits. (10 marks) c. Discuss what documentation and technical evidence the firm should gather and preserve to defend its actions. (6 marks) d. Propose three changes the firm should implement in its vendor due diligence and influencer vetting processes to reduce future risk. (6 marks)