At first glance Instamoda.org felt like a small-town carnival that moved into the digital metropolis. Its homepage was a tidy fairground: a form, an assurance of instant results, and jaunty icons of people multiplying like confetti. Testimonials—some earnest, some suspiciously perfect—lined the marquee. The mechanic was simple and irresistible: provide a username, press a button, watch numbers climb.