The 1990s and 2000s marked a significant turning point for Korean cinema. Films like "Seoul, 1993" (1993), "The Rules of the Game" (1999), and "Joint Security Area" (2000) gained critical acclaim and commercial success. This period also saw the emergence of prominent directors like Park Chan-wook, Kim Jee-woon, and Bong Joon-ho, who would go on to put Korean cinema on the global map.