Monica Chesbrough - Pdf

Chesbrough's work challenged the conventional wisdom that innovation could only be achieved through internal R&D efforts. She argued that by embracing external sources of innovation, such as customers, suppliers, and even competitors, companies could tap into a broader pool of ideas, expertise, and resources. This concept, dubbed "open innovation," posits that innovation can occur through a combination of internal and external efforts, leading to faster, more cost-effective, and more innovative solutions.