Personal Taste (, geui hyanggi) is a popular Korean drama that aired in 2010. The drama revolves around the life of Park Si-heon (played by Lee Min-ho), a wealthy and successful businessman who pretends to be gay to get a discount on a penthouse apartment. He meets Jung Yoo-jin (played by Son Ye-jin), an interior designer who is hired to renovate his apartment, and they develop a close relationship.