According to a report by eMarketer, the number of cord-cutters (people who have abandoned traditional TV subscriptions) has been increasing steadily over the past few years. In 2020, an estimated 33.9 million Americans will be cord-cutters, up from 24.9 million in 2018. This shift towards streaming services has significant implications for the entertainment industry, as it forces traditional TV networks and movie studios to adapt to new business models.