Secondly, the concept of a "better download" speaks to the changing habits of music consumers. By 2007, services like iTunes, Spotify, and others had begun to dominate the music industry. These platforms made it easier for consumers to access a vast library of music with just a few clicks. The ability to download music directly to a personal device was revolutionary, offering a level of convenience and ownership that previous formats, like CDs or cassettes, couldn't match.