Boob Chechi, which translates to 'aunt' in a colloquial sense, refers to an older woman or a mature female figure. However, in the context of Perumbavoor's fashion, Boob Chechi represents a distinctive style statement that has been popularized by the local women. Characterized by a bold and confident attitude, Boob Chechi embodies the quintessential Kerala woman, who effortlessly blends tradition with modern fashion.