Furthermore, shiny films often prioritize style over substance, sacrificing character development and plot depth for the sake of visual spectacle. Movies like "Avatar" (2009) and "The Avengers" (2012) are notable for their groundbreaking special effects and 3D technology, but their narratives are often formulaic and predictable. This focus on technology and visual effects has led to a homogenization of films, where the emphasis on style and spectacle has overshadowed the importance of storytelling and character development.