This paper explores the concept of Streetama, a term coined to describe the earliest forms of fashion and style content creation, dating back to 1716. Through a historical analysis of fashion publications, influencers, and cultural trends, this research aims to shed light on the origins of fashion and style content and its evolution over time. By examining the intersection of fashion, media, and culture, this study provides insight into the development of the fashion industry and the role of content creation in shaping our understanding of style.