Section D — Rhetorical & persuasive techniques (5 points) 13. Identify and explain three persuasive techniques used (e.g., bandwagon, expert testimonial, emotional appeal, repetition, contrast). 14. Evaluate the use of credibility: does the ad rely on authority, expert endorsement, or implied expertise? Support your answer with specifics. 15. Assess whether the commercial uses fear or concern about problems (e.g., leaks, discomfort). How is that concern resolved rhetorically?