The rise of video content on social media and online platforms has significantly impacted the way we consume and interact with information. In Albania, the increasing popularity of video content has led to a growing interest in understanding its effects on the Albanian language and culture. This paper aims to provide a comprehensive overview of the current state of video content in Albania, its impact on the Albanian language and culture, and the challenges and opportunities that arise from this trend. We will examine the current research on this topic, identify gaps in existing literature, and propose a framework for future studies.