The concept of online identity and self-presentation has been extensively studied in various fields, including psychology, sociology, and communication studies. Research has shown that individuals can curate and present a version of themselves online, often blurring the lines between their offline and online selves (Goffman, 1959; boyd, 2008). Online personas, such as influencers and content creators, have become crucial in shaping online discourse and communities (Marwick & boyd, 2011).